PutMarket: find out how ready your business is to attract capital

Looking for capital to expand your business, planning new investments or thinking about involving investors? The PutMarket programme allows companies, with the support of financial and legal experts, to assess their funding opportunities and prepare for the next stage of development.

The Croatian Financial Services Supervisory Agency (Hanfa) and the Ministry of Finance have opened applications for PutNaMarket, educational-simulation programme (sandbox) enabling businesses a free, confidential and non-binding assessment of the willingness to finance through capital markets;.

The scheme is aimed at companies that want to explore financing opportunities beyond traditional bank loans, including venture and private equity fund investments, bond issuance or exiting the stock market.

What do companies get from participating?

Preparing for attracting investors or financing through the capital market requires more than a quality business idea. Financial stability, business model sustainability, organisational readiness and clear development plans are important.

Through the PutMarket of Enterprises programme, companies receive:

  • Individual business assessment – analysis of business model, financial indicators, capital structure, governance and development plans.
  • Expert support – a personalised team involving at least a financial and legal expert.
  • Diagnostic report – a structured assessment of readiness for different forms of funding, with identified areas for improvement.
  • Recommendations for further development – a clearer picture of funding opportunities and steps to be taken before engaging with potential investors.

Participation is Fully free, confidential and non-binding. Companies are not obliged to carry out a transaction, engage an investor or exit the stock market after the end of the programme.

Who is the program for?

The market is open to companies of different sizes and stages of development, in particular those that:

  • plan growth, new investments or business expansion,
  • require additional capital to develop new products, services or markets;
  • consider involving a strategic or financial investor;
  • want to explore funding opportunities through venture and private equity funds (VC/PE), bonds or capital markets;
  • think about long-term business development or generational transition.

The scheme is not only intended for companies that plan to go public. It is also useful to those who are just exploring available sources of financing and want to understand what investors expect and how much their business is ready for such a step.

What does participation look like?

After the application and initial assessment, the company is assigned a team of expert partners.

Through interviews, meetings and analysis of business documentation, experts look at key aspects of business, from finance and organization to management and investment plans.

At the end of the process the company gets Diagnostic report with assessment of readiness, identified challenges and recommendations for follow-up, to have a clearer view of funding opportunities and areas that need to be improved before attracting capital.

Deadline and method of application

Applications for participation in the programme are received through online application form, and are open by 5 December 2026.

Detailed information on the programme, the conditions of participation and the necessary documentation is available at the official website of the PutMarket programme.

Companies wishing to learn more before applying can also request a short, non-binding Information interview.

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