Innovation, creative solutions, brands and design have become key drivers for the growth of modern businesses.
That's why Intellectual Property (IP) becomes one of the most important resources of any entrepreneur, whether it is a start-up at an early stage of development or a company that is already developing its own products and services. Properly protected intellectual property can be a powerful tool for strengthening the market position, attracting investment, protecting innovation and long-term business sustainability.
In order to provide entrepreneurs with a clear understanding of this topic, in cooperation with the State Intellectual Property Office of the Republic of Croatia (SIPO), we organise online education Recognition and protection of own intellectual property and its use in business. Education will take place online, 28 November 2025, starting at 2 p.m..
The training will be led by SIPO experts, central national institutions for the protection, registration and promotion of intellectual property according to the following program:
14:00 - 14:05
What is intellectual property, how does it arise, why and how is it protected? – Tanja Milović
14:05 – 14:20
Protection of a new technical solution – invention (Types of protection of inventions and conditions for their realization (basic characteristics of the patent and the utility model); What cannot be protected by a patent and exceptions to protection; Key steps and concepts in the process of patent protection of inventions) – Igor Bošnjaković
14:20-14:40
Protection of signs distinguishing between products and services on the market (What is a trade mark and what is its purpose; Types of trade marks with examples; Trade mark protection procedure from application to registration) – Marija Petrović
14:40 – 14:50
Protection of the new external shape and appearance of the product (What is industrial design; Procedure for the protection of industrial designs) – Marija Petrović
14:50-15:15
Protection of other types of intellectual property and their significance in business (Protection of copyright; Trade secret – When and how to protect business data from unauthorised access and use; Advantages of Protected IP in Business) - Tanja Milović
15:15-15:30
Questions and Answers
The training is intended for entrepreneurs, as well as anyone who wants to better understand how to protect their ideas and how intellectual property can play an important role in business.
Applications are mandatory and available here. After registration, participants will receive an e-mail confirmation and a link to follow the education.
We invite entrepreneurs at all stages of business development to take advantage of this opportunity and improve their knowledge of intellectual property as an important business resource.
