When Ivan designs, doesn't say much, his visualizations speak. For him, design is not an ornament, but a tool that builds trust, recognition and business success. No big noise, but with a clear message, Graph will provide your brand with a unique identity.
Ivan Mršić, founder of the craft Graph, he has built his business path patiently and through concrete results. It deals with graphic design, website development and development of visual identities while helping clients to present themselves clearly, professionally and recognizably.
My goal is always the same, to present a client so that people remember him.
Before starting the craft, Ivan worked for years as a freelancer for foreign clients. But the desire to cooperate with local entrepreneurs has grown more and more. When he decided to open the chart, he made a step towards the local market and says he did not regret it.
Today he cooperates with clients from all over Croatia, while at the same time maintaining relations with foreign partners.
It works peacefully, without pomp but with a clear goal and long-term results.
Incubator as a space to work and connect
The biggest challenge at the beginning?
It's a space. I needed a place where I could work in peace and receive clients.
It's in our the Service Activities Incubator found just that, a decorated and functional office, but also more than that. He found a community. He met new people, ideas were exchanged, new friendships were made.
Some of these connections have also grown into business cooperation, and that is, as Ivan says, what is most valuable when you build your business. For the user of our production incubator, HTB CNC d.o.o., has developed a bilingual website, optimized for the Croatian and German markets, thereby increasing visibility and the number of visits. In addition to web design, the collaboration included the production of branded business cards and promotional materials, which further strengthened the company's professional presentation.
Through daily interaction in a common space, this partnership was created naturally – as a result of trust, expertise and a shared desire for quality.
Chart is not just a name – it's an attitude to work
Ivan's working day begins with coffee and e-mails. That's how he sets priorities. When working on a new visual identity, the first one goes to research: client, audience, market, story. Only after that sketches and search for the right direction for the brand. He enjoys designing visuals the most, he can let his imagination go. Colors, shapes, composition... every project is a new opportunity to create something unique.
Of course, it doesn't always go smoothly. There were also stressful situations. Like the one when a client asked him to design promotional materials and finish the logo – for tomorrow!
I took a deep breath and counted the remaining nerves.
Although the contents were not yet ready, they were working together, by phone and late at night, to complete everything so that the packages could arrive in time for their trip to the Netherlands. There was no sleep, but he says the feeling of handing everything over on time is invaluable.
Today Grafiko has a stable pace and a list of returning clients. Ivan has a number of successful projects behind him, including cooperation with the institutions of the Republic of Croatia and one of the largest logistics companies in the region, for which he has not only created a new website, but is currently working on the development of an internal system for business process optimization. Ivan emphasizes that design should not be seen as a cost, but as an investment.
In the future, it plans to expand its offer, especially in the area of digital solutions.
My focus is on functional web projects and customized systems that really help clients in their business.
Design as an investment, not cost
Ivan emphasizes that design should not be seen as a cost, but as an investment.
Professional design is not just an aesthetic accessory. It is a key element that can decide on the success or failure of a brand.
He explains that visual identity is the first contact that a potential client has with your company, and if this impression is not good, the business opportunity can easily be missed.
Quality design increases trust, sales and saves money in the long run.
Therefore, in working with clients, he insists on consistency and clarity, whether it is a logo, a website or digital materials.
If the design does not distinguish you from the competition, you risk not being noticed by the market.
Here are a few key reasons why professional visuals are an indispensable tool in every brand:
- attracts attention in overcrowded feeds and increases engagement (likes, comments, sharing)
- builds recognition through consistent use of colors, fonts and styles
- conveys messages more clearly, visually explaining what words often cannot summarize
- connects with the audience emotionally, through colors, symbols and tone of communication
- makes a professional impression, which directly affects the trust and seriousness of the brand
Any design that emerges from the Graph is not only “beautiful” but also functional. Ivan perceives design as a tool that solves problems and moves the brand forward. Whether it's an Instagram post, a Facebook ad or a LinkedIn graphic, the goal is to stand out, keep your attention and communicate the message clearly and effectively.
A message without too many words
Go without fear. It doesn't have to be perfect from the beginning. It is important to learn on the go, build relationships and believe in what you do. Any effort sooner or later pays off.
Ivan does not share motivational quotes but shares advice that is valid.
Do you want to build your story with the support of an incubator?
Contact us and find out how we can help you.
