Sometimes a business idea doesn't happen overnight. She's been there for years, moving through interests, education, and personal experiences, until the moment comes to dedicate ourselves to her more seriously.
For Coral this link has always been coloured.
Today through Studio de Carina It helps women find out which colors suit them best and how to use them when choosing clothes, make-up and hair color. But her color story began long before starting her own business.
From Color Interest to Business Idea
Coral's interest in color analysis dates back to childhood. Her mother used the book. Color Me Beautiful and according to her palette, she chose the colors of clothes, so Koraljka met with the concept of personal color analysis long before she started thinking about him as a possible business.
During a study of information systems in the United States, she herself made a professional color analysis and received a personalized palette. The interest in this topic was later associated with the profession. As a Master of Graphic Technology Engineering at the Faculty of Graphic Arts in Zagreb, she dedicated her master's thesis to colours and colorimetrics. Colour standardisation in the fashion industry by colorimetric methods, which also dealt with seasonal colour analysis and the relationship between clothing colours and a person’s natural colour.
Over time, she also noticed the interest of the people around her. Friends increasingly asked her what colors suited them, what to wear for a particular occasion or how to choose something that would stand for them. It was precisely such questions that showed her that there is a need for this type of service and that she could turn her knowledge and experience into a business idea.
Decision to start your own business
The idea existed for a long time, but the decision to do a job came after moving from Zagreb to Rijeka. After some of the initial business plans had not been achieved, Koraljka decided to take a step towards entrepreneurship.
"I wanted to wake up in the morning and do what I love."
As she says, until then she mostly did the jobs she chose because of her existence, but not necessarily because she enjoyed them. With the launch of the Studio de Carina, she decided to combine her knowledge and experience with a field she had been interested in for a long time.
More than the question "What color is good for me?"
The basic service of Studio de Carina is Personal color analysis, intended primarily for women who want to better understand which colors suit them and make them easier to apply when choosing clothes.

The analysis is carried out with the help of fabrics of different colors and undertones that are attached to the face. The client, together with Coral, observes how different colors affect the appearance of the face, eyes and hair, where it is important for her that the client can spot the differences herself.
First, it is determined whether it is better suited to warm or cold colors, then lighter or darker and a certain intensity of colors. The result is a personalized digital palette that can be used when buying clothes, cosmetics and fashion accessories, but also as a landmark when choosing a hair color.

The analysis does not end with the determination of the pallet. They also talk about personal style, the existing wardrobe and the way in which the recommended colors fit into what the client already has.
‘After the analysis, I want the client not only to obtain ‘their colours’, but also specific knowledge that she will be able to apply every day.’
He sees the practical application of the Coral as an important part of his approach. She has also organized her own wardrobe according to her color palette, and from her personal experience points out that this makes it easier for her to combine clothes, reduces impulsive shopping and helps her to use what she already has in the closet more often.
Incubator as support
Koraljka openly says that her entrepreneurship is a new area. When launching Studio de Carina, she needed not only a space where she could work and receive clients, but also support in business matters.
Entering into Torpedo Business Incubator has been given the space to work, but also the opportunity to participate in trainings and workshops and to consult on issues that arise in the first stages of business.
"In Porin, I got exactly what I needed, a place to work and support people who have experience in entrepreneurship."
As she points out, she faces new issues and challenges on a daily basis, which is why at this stage of business it is important for her to have access to advice and support that can help her further development.
Plans for further development
At this stage of business, Koraljka is primarily focused on developing the presence in Rijeka and bringing the personal color analysis service closer to more women.
At the same time, he is developing an online service that will be based on color analysis, but also include advice on hair color, decorative cosmetics and personal style. He wants to further develop the offer towards personal stylistic counseling, from combining clothing items to creating a functional wardrobe tailored to the specific person.
He also works on collaborations with hotels, salons and wedding organizers, while keeping the focus on personal work with the end user.
The long-term goal is to build a recognizable brand that will connect color analysis with personal style and a more convenient choice of wardrobe.
Worth trying
The stepper is itself at the beginning of the entrepreneurial path, and the experience of starting one's own business is still being built. To those who think of a similar step, he says:

“The entrepreneurial journey is not always easy, but if there is something we really want to do, I think it's worth trying.”
For her, Studio de Carina is precisely such an attempt – an opportunity to develop her long-standing interest, knowledge and experience through her own business.
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